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POP CULTURE PIRATE


POP CULTURE PIRATE

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POP CULTURE PIRATE


POP CULTURE PIRATE

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about


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about


Hi, I'm Elisa Kreisinger.

I gained popularity online as Pop Culture Pirate when I started remixing Mad Men into feminists and mashing up the Real Housewives into lesbians at a time when women were longing for more inclusive pop culture content. 

I took my knowledge of female audiences to Upworthy as Creative Director in 2014 and then joined Refinery29 in 2015 as Executive Producer. I currently lead our news, entertainment and trending video verticals. I also host and produce Refinery29's iTunes top 20 podcast, Strong Opinions Loosely Held

I love making stuff and sometimes those products create actual change. My 2012 US Copyright Office testimony helped win crucial exemptions to the Digital Millennium Copyright Act, allowing online video to flourish across social platforms. My solo art show, Fair Use(r), resulted in a US Copyright Office White paper on appropriation art online. 

I'm a 2013 Women in Technology Fellow at NYU School of Engineering and I speak around the world about the power of creating a more thoughtful and inclusive popular culture. My video work has been featured in galleries and museums across the US and Europe as well as in The New York Times, Ad Week, BuzzFeed, TIME and NY Magazine.

 

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Videos


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Videos


I make videos

I've been making online videos for women since college. What I've learned is that smart, critically-thinking creative is awesome. Good analytics are better. And the person who can do both wins.

My  approach to video is simple yet often overlooked in favor of "seeing what sticks" and "data-driven storytelling." The truth is that millions of views lie in the sweet spot where left and right brains converge. And those best practices depend on your audience, your platform and your brand ethos.

My strategy has led to a 600% growth in video views at Refinery29, resulting in huge audience growth across platforms and verticals. 

I love making smart, feminist content. But I also want people to see it. 

Check out my weekly newsletter for more strong opinions. 

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THE PODCAST


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THE PODCAST


i make a podcast

Strong Opinions Loosely Held is Refinery29's first podcast. I talk to culture-makers and rule-breakers to try to solve the mysteries of today's popular culture. We answer questions like...

  • Is Instagram making us all into Betty Draper 2.0?
  • Can you follow the Kardashians and still be a feminist?
  • Are there women on death row?
  • Is virality a science or a spiritual connection?

Strong Opinions Loosely Held Season 1 is an iTunes top 20 podcast. It ranked above Lena Dunham’s Woman of the Hour, TED Radio Hour and Modern Love after launchIt has been featured across iTunes and NPR One. Subscribe here and listen to a preview below. 

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Speaking


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Speaking


talk about a good time. 

Despite growing awareness over the past 8 years, there's been no meaningful change in the number of women and girls on screen. When they are on screen, women and girls are over 3x more likely to be shown in sexually revealing clothing and/or nude.
 

Why should you care? 
 

You can't be what you can't see. The result is that young women have a hard time finding content that speaks to them about the realities of their life. 

I love speaking about the power of pop culture and the choice we have to be either media victims or media makers. My talks encourage the later using pop culture as the spoon full of sugar to make the cultural critique go down. Over the past 7 years, I've spoken at conferences, galleries and universities around the world including Harvard Law School, MIT, USC, USCD, SxSW, MIP, The Conference Malmo, Pop Culture and World Politics and Society for Cinema and Media Studies. 

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Contact


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Contact


Let's collaborate.  

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