I make videos
I've been making online videos for women since college. What I've learned is that smart, critically-thinking creative is awesome. Good analytics are better. And the person who can do both wins.
My approach to video is simple yet often overlooked in favor of "seeing what sticks" and "data-driven storytelling." The truth is that millions of views lie in the sweet spot where left and right brains converge. And those best practices depend on your audience, your platform and your brand ethos.
My strategy has led to a 600% growth in video views at Refinery29, resulting in huge audience growth across platforms and verticals.
I love making smart, feminist content. But I also want people to see it.